✦ GTM Funnel Analytics

Your GTM data is broken.
We fixed it.

GTM data lives in fragments across HubSpot, LinkedIn, Google, and spreadsheets. We built the engine that connects them — and layers AI on top to tell you exactly what's working, what isn't, and why.

See it in action → Learn more

Interactive

▶ Video

LIVE DEMO

KPIs

Summary

Health Check

By Channel

✦ Ask Data

Executive Overview

Funnel Key Metrics

MQLs

1,200

Opps

199

Pipeline

$15M

Won

New ARR

$7M

Funnel Conversion Rates

Opp / MQL

16.6%

Win Rate (Won/Opp)

38.2%

Funnel Efficiency

Total Spend

$1M

Cost / MQL

$1k

Cost / Opp

$6k

Cost / Customer

$16k

Summary

Funnel Performance

This period generated 1,200 MQLs, converting into 199 Opportunities (16.6%) and 76 Closed-Won deals (38.2% win rate).

Revenue Impact

• $7M in new ARR closed
• $15M currently sitting in open pipeline

Marketing Efficiency

• $1M total paid spend • $1k per MQL
• $6k per Opportunity • $16k per Customer

Interpretation

Win rate is healthy. Qualification efficiency (MQL → Opp) is on track.

Metrics Health Check

MQLs1,200 Below target

30%

Opp / MQL16.6% On track

70%

Win Rate38.2% Ahead

100%

Cost / MQL$1k On track

70%

Cost / Opp$6k Ahead

100%

Cost / Customer$16k On track

70%

Channel Insights (LLM)

Generate channel insights

Channel Scores

Google 9/10 Highest revenue ($2M ARR). Most efficient — CPOpp $10k, 20.1% conversion.

LinkedIn 8/10 Strong conversion (21.3% MQL→Opp, 40.5% win rate). $1M ARR.

Direct 8/10 158 MQLs, 38.9% win rate, $817k ARR. High-quality leads.

Facebook 6/10 High volume (220 MQLs) but CPCust $30k. Efficiency concerns.

Content 3/10 Weak conversion (9%), minimal revenue. Underperforming.

Ask Data — LLM

Ask questions about your GTM pipeline in natural language.

What channel is converting best?

Where are my leads coming from?

How is last month vs previous?

What about seasonality?

👤 Tell me which channel is working best?

✦

Google is your best channel. Here's why:
• Highest MQLs with 244 leads
• 49 opportunities, 20 deals won
• 40.8% win rate — above your 38.2% average

Facebook and LinkedIn have lower win rates and fewer opportunities by comparison.

DATA STORY — GTM ANALYTICS

KPIs

Summary

Health Check

By Channel

✦ Ask Data

Executive Overview

Funnel Key Metrics

MQLs

1,200

Opps

199

Pipeline

$15M

ARR Won

$7M

Conversion Rates

Opp / MQL

16.6%

Win Rate

38.2%

Funnel Efficiency

Cost / MQL

$1k

Cost / Opp

$6k

Cost / Customer

$16k

Funnel Performance

This period generated 1,200 MQLs → 199 Opportunities (16.6%) → 76 Closed-Won (38.2% win rate).

Revenue Impact

• $7M new ARR closed • $15M open pipeline

Marketing Efficiency

• $1M spend • $1k/MQL • $6k/Opp • $16k/Customer

Metrics Health Check

MQLs1,200Below

Opp/MQL16.6%On track

Win Rate38.2%Ahead

Cost/MQL$1kOn track

Cost/Opp$6kAhead

Channel Insights (LLM)

Generate channel insights

Google9/10Highest revenue $2M ARR. Most efficient CPOpp $10k.

LinkedIn8/10Strong 21.3% MQL→Opp, 40.5% win rate. $1M ARR.

Direct8/10158 MQLs, 38.9% win rate, $817k ARR.

Facebook6/10High volume but CPCust $30k — efficiency risk.

Content3/109% conversion, minimal revenue. Underperforming.

Ask Data — LLM

Ask questions about your GTM pipeline in natural language.

What channel is converting best? Where are leads coming from? How is last month vs previous?

Tell me which channel is working best?

Google is your best channel.
• Highest MQLs: 244 leads
• 49 opportunities → 20 deals won
• 40.8% win rate vs 38.2% average
Facebook and LinkedIn trail significantly.

The Problem

Most GTM teams are flying blind

Every platform shows a piece of the puzzle. HubSpot, LinkedIn, Google, Facebook, spreadsheets — each tells a different story. Weekly growth meetings are spent debating which number is right instead of making decisions.

When data is fragmented, strategy is guesswork.

⬡ HubSpot alone isn't enough. It doesn't support real funnel or conversion analysis — and spend data is never integrated.
◎ No single source of truth. Sales, Marketing, and Finance look at different numbers and draw different conclusions.
◐ Dashboards that don't answer questions. You have charts. You don't have clarity on what's actually driving growth.
▣ Context gaps block decisions. Teams don't know what to analyze or how to frame the right questions to diagnose root causes.

The Product

AI + BI for your GTM funnel

We built the GTM Data Engine — a unified analytics system that connects your fragmented data, models the full funnel, and layers AI on top to deliver clarity, not just charts.

◎

Executive Overview

Full funnel in one view — MQLs, Opps, Pipeline, Won, and New ARR. Conversion rates and efficiency metrics, filterable by any date range. The report your leadership meeting has been missing.

⬡

Metrics Health Check

Every key metric tracked against your targets — RAG status, progress bars, and plain-English interpretation. Know instantly what's on track, ahead, or behind before the meeting starts.

◐

AI Analyst Lens

Rule-based insights plus an LLM-powered analyst that reads your funnel data and surfaces what matters — growth risks, conversion anomalies, and opportunities hiding in the numbers.

AI-powered

▣

Ask Your Data

Ask any question about your GTM pipeline in plain English. "What channel is converting best?" "How is last month vs the previous one?" Get direct answers — no SQL, no waiting on a data team.

LLM

⬟

Channel Intelligence

Every channel scored and ranked — volume, conversion, win rate, ARR, and cost efficiency. AI-generated insight on what's working, what's wasteful, and where to double down.

AI-powered

◉

Funnel by Segment

Slice performance by ICP, industry, region, or deal size. Understand where your best customers come from and where the funnel breaks for the segments that matter most.

Built around how you work

Operational reports your team actually opens

We don't just build dashboards — we connect the analytics directly to your operating cadence. Every report is tailored to the way your team works, your meeting structure, and how decisions actually get made.

◎

Weekly growth reviews

Pipeline health, funnel movements, channel performance — ready every Monday.

⬡

Monthly business reviews

Full funnel recap, trend analysis, and what to fix — automated and delivered.

◐

Quarterly & annual strategy

QBRs, board decks, and yearly reviews backed by clean, trusted data.

▣

Tailored to your workflow

We design around how you operate — your metrics, your cadence, your language.

How It Works

From fragmented data to full clarity

We handle the engineering so you can focus on the decisions.

Connect your stack

We connect HubSpot, LinkedIn, Google, Facebook, and any other source into a unified data warehouse. No manual exports, no spreadsheets.

Model the funnel

We build the data models that map your full funnel — MQL to Opp to Won — and integrate spend data so every metric is in context.

Deliver the engine

Your GTM Funnel Analytics dashboard goes live — executive views, health checks, channel breakdowns, and AI insights built in from day one.

Ask anything

Your team can ask questions in plain English and get direct answers. No SQL. No waiting. Just clarity whenever you need it.

Pricing

We meet you where you are

Three ways to work together — from a strategic blueprint to a full build and ongoing partnership.

Advisory

Best for teams with internal resources who need a blueprint and strategic direction.

Technical architecture design
KPI framework & funnel mapping
Data stack recommendations
Strategic roadmap for your team to execute

Book a call →

Your GTM data is broken.We fixed it.

Most GTM teams are flying blind

AI + BI for your GTM funnel

Operational reports your team actually opens

From fragmented data to full clarity

We meet you where you are

Ready to see your funnelclearly?

Your GTM data is broken.
We fixed it.

Ready to see your funnel
clearly?